Discover the 12 Colors of Korean Cities

US Travel Advisor Engagement Series

Create Your K-Color Itinerary – A Fun Advisor Experience

This program is a U.S. travel advisor engagement initiative designed to educate advisors on Korea’s unique regional cities. Through a structured and interactive format, advisors are invited to explore the distinctive “colors” of each city in a fun and engaging way.

Following each webinar, advisors will be challenged to create their own customized itinerary inspired by the content presented. Participants will also have the opportunity to win a trip to Korea, where they can experience their own unique K-Colors itinerary firsthand..

Featured Cities

Seoul

Busan

Pyeongchang

Presenters

Insook Lee

Executive Director

Korea Tourism Organization

Bob Jang

President

Motion Tour & DMC

Patrice Henry

Senior Marketing Manager

Korea Tourism Organization

June Kim

Director

KIMS M&T

Hannah Vancaillie

Project Manager

AJU INCENTIVE

Jane Han

CEO

Jane DMC Korea

How It Works

Discover

Attend

Webinars

Learn from DMCs

Densong

Joenju

Suwon

Your Itinerary

Create

Your Itinerary

Submit

Your Plan

& Prizes

Win

Rewards & Prizes

Win Amazing Rewards!

$500

Gift Card
Each Quarter

Grand Prize Trip to Korea

Upcoming Webinars

April 8, 2026

June 10, 2026

July 7, 2026

August 5, 2026